The Heart of Design: Spirituality, Creativity & Entrepreneurship

The Heart of Design: Spirituality, Creativity & Entrepreneurship

By Peter Gould
$49.95 USD
$49.95 USD
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SKU: UB001

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The Heart of Design: Spirituality, Creativity & Entrepreneurship is the first book from renowned designer and entrepreneur, Peter Gould.

An interactive guide to designing and aligning creative, professional and spiritual aspirations, The Heart of Design invites readers to discover why and how strategic value and personal transformation is unlocked through ‘design for remembrance’ in the age of ‘design for distraction’.

Adapted from Peter’s popular online program of the same name, The Heart of Design invites readers on a guided journey to empower and elevate their ideas & projects with a heart-centered, design-led process. 

The Heart of Design: Spirituality, Creativity & Entrepreneurship 

An inspiring guide to seeking spiritual alignment and fulfillment in your work and life journey, by nurturing a heart-centered designer mindset.

  • Discover spiritually-grounded strategic design tools to unlock your ideas with clarity and practical guidance on the path to developing meaningful projects, products, and startups.

  • Develop your early ideas into clear concepts using a simple framework of timeless spiritual aspirations and foundational design principles. 

  • Illuminate your vision with inspiring stories from like-hearted founders, creatives, and dreamers who lead at the intersection of spirituality, creativity, and entrepreneurship.

  • Reimagine career opportunities with a design journey to explore your ideas, develop product concepts, and virtuously serve humanity during globally uncertain times.   

  • Transform your outlook on innovation and design with a holistic approach that encourages design for remembrance in an age of design for distraction.  

Whether you’re a professional who feels stuck or misaligned at work or an aspiring entrepreneur who seeks spiritually grounded guidance and inspiration, this book will help you design a new path for your next season of life. 

In 1 Sentence…

The Heart of Design: Spirituality, Creativity & Entrepreneurship by Peter Gould is an interactive guide that helps readers align their creative, professional, and spiritual aspirations through a heart-centered, design-led process.

INSPIRING JOURNEY

Peter shares insights, wisdoms and inspiring spiritual wisdoms from his interviews with more than 50 incredible individuals, including diverse creative leaders, spiritual teachers and startup founders. This also includes professionals working at iconic creative companies such as Disney, Apple, IDEO and Pixar.

Readers will learn from Peterʼs unique 20 year life journey through faith, design and launching globally loved products and brands.

He reveals the people and places that have inspired him, the experiences and stories that have shaped his approach, and the (often humorous) anecdotes and life lessons guiding his outlook.

ABOUT THE AUTHOR

Peter Gould is a design leader and entrepreneur. He advocates for heart-centered design that aligns spiritual aspirations and strategic design practice.

Over 20 years his clients have included Apple, Google the UN and a diverse creative portfolio for governments, startups, and global nonprofits.

His contributions to design have resulted in international acclaim, including a major award from the UAE Vice President. Peter is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney. He was appointed as a UNHCR Ambassador in recognition of his efforts supporting refugees.

Peter’s platform, The Heart of Design, has helped hundreds of teams and individuals worldwide to align their spiritual aspirations with meaningful creative and professional paths.

At the intersection of design, spirituality, and entrepreneurship, Peter aims to inspire a global like-hearted movement and grassroots creative communities for a bright, heart-centered future.

TESTIMONIALS

“The Heart of Design is the ground-breaking outcome of Australian entrepreneur and graphic designer Peter Gould’s decades-long quest to balance the worldly demands of his profession with the spiritual demands of his faith. It is an engaging, lucid, deeply considered guide to finding spiritual and creative equilibrium in a world that is increasingly out of balance. Every Muslim creative should read this book.”
Michael Sugich

“The Heart of Design is a rare and essential resource for today's creative professionals. Peter Gould masterfully bridges the gap between spiritual 
values and design practice, offering a path for those seeking to create work that resonates beyond the surface level. Through his own journey of contentment (Ridaa) and experimental curiosity, Gould demonstrates how design can serve as a form of remembrance rather than distraction. 

Whether you're a designer, entrepreneur, or creative seeking to infuse your work with deeper meaning, this book provides practical guidance for integrating spirituality into your professional life without compromise. In a world obsessed with materialistic success, Gould's approach reminds us of design's power to manifest beauty, inspire connection, and elevate the human spirit.”

Mohammed Faris

"The Heart of Design was the light that I’ve been seeking for many years. The course answered so many questions I had, affirmed so many ideas I was navigating, and inspired me to have the courage to pursue a creative and spiritual path.
The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.
It was an honour to have Peter and his teachers as our guides. Through facilitating the course and sharing lessons he’s learned from other teachers, Peter led us with humility, empathy, expertise, and a bright perspective.
This was an enriching and refreshing five weeks that taught me how to move forward with my creativity, and how to use the creativity I’ve been entrusted with to serve others with hope and purpose. I would wholeheartedly recommend The Heart of Design program to anyone looking to do the same!"

Maria Azam - Canada
"I'm an educator and Harvard graduate. It was a slightly new world to me, the introduction to design thinking, but in some ways I think that was ideal because I think if you have been in the industry for a long time then you get a little bit used to some of the concepts, whereas this was mostly new stuff for me.
I've been looking at starting a business and so I've been looking for lots of different models and the heart centered value proposition was the one I think did a wonderful job of bringing in the like-hearted, spiritual side of entrepreneurship, which is exactly what I was looking for."

Hamzah Henshaw - USA
"The Heart of Design with Peter Gould has been an unforgettable blessing.
Each week I was inspired to reflect within; whilst gaining new life long skills and reconnecting back to our rich tradition. This course will reawaken your inner creativity and align it with our true purpose both in spirituality and life goals.
Upon completing this incredible course, I was equipped with both confidence and heart-centred design principles to transform my vision for a project into reality. This was a dream come true."

Ash Moallam - UK
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EAN 13 / ISBN 9789948715535
Binding Hardback
Author Peter Gould
Year Published 2025
Weight 2.3 lb

EAN 13 / ISBN 9789948715535
Binding Hardback
Author Peter Gould
Year Published 2025
Weight 2.3 lb

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